Saturday, December 4, 2010

Keyword Spamming on eBay - What Not to Do!

I listed an authentic Fendi hat couple of weeks ago and was researching prices. I came across this listing and, well, there are so many things wrong here I don't even know where to start. The first issue is keyword spamming. Look at this title:


An obvious and blatant attempt to get hits on their listing. This is called keyword spamming - using irrelevant words to get traffic to your listing. eBay does not like it when sellers manipulate the search engine in this way. It is inconvenient for buyers and an unfair marketing tactic. Keyword spamming is a big eBay no-no and your listing can be removed for this violation, and your DSRs will suffer. Don't do it.

As we look more closely at the listing, we see the shipping is $9.99. For a 3 ounce baseball hat? And then when you look closer at the shipping section, we see that the seller is using Media Mail - which is a class of mail only for media products (books, CDs, DVDs, VHS tapes, etc.) So, the buyer will pay $9.99 for a 3 oz hat to be shipped for 9 -15 day delivery?


As a buyer, watch out for listings like this. If the seller is this unscrupulous with his listing, odds are that the item is not of top quality and you won't receive very good service either.

Learn to sell on eBay the right way! One of the best resources is the eBay Business System by Skip McGrath.

The Complete eBay Marketing System

Tuesday, November 30, 2010

Lalaloopsy Dolls - Hot Toy to Sell on eBay

Lalaloopsy dolls are doing well on eBay right now and you MAY be able to find these at retail stores such as WalMart, Target, and Toys R Us. These toys are in short supply, which indicates the prices are going to increase. As supply decreases, price and demand will increase. Remember Econ 101? Even the media is talking about these dolls:



Mittens Fluff N Stuff sells at Toys R Us for $24.99. As you can see, the item is out of stock online and for in store pickup:



This doll recently sold on eBay for $56. Prices are all over the board right now and have gone over $100 in the last week.



Sugar Cookie is another one out of stock on Toys R Us:


And one sold on Sunday (11/28) for $38.02 - BUT - look at the shipping charge - $22.35? They made a nice profit on the shipping mark-up!



Pay attention to these by searching the completed listings on eBay frequently.

Related posts:

Hot Toy - Squinkies

Holiday 2010- Start Preparing Now!

Ugly Christmas Sweaters