Monday, May 16, 2011

How to Find and Negotiate Exclusive Selling Arrangements


Many wholesalers are unwilling to sell to eBay sellers. But this weariness can actually pay off for you. With a little bit of sales ability and work, you can often negotiate an exclusive deal with wholesalers - making you the only seller offering their products on eBay (or Amazon).

Many manufacturers (especially smaller ones) feel that allowing their products to be sold on eBay or Amazon will have a negative impact on their brand and take business away from the brick and mortar stores they supply. When you get this response, this is your opportunity to sell yourself and your store. Let the wholesaler know that you understand and agree with their stance on eBay sellers. Then make the point that many eBay sellers lack experience. Tell them that you know if they offered their products to the majority of eBay or Amazon sellers, they would end up with a devalued product and unhappy brick and mortar buyers.

Once the wholesaler has agreed with you, it’s time to make your sale. Because you’ve shown that you understand their issues with eBay and Amazon, you’ve built trust with them. Explain to the wholesaler that if they will allow you the exclusive rights to sell their items on eBay or Amazon, you will follow several standards. Let them know that you will submit all your product descriptions for approval before listing, will not sell any of their items below the minimum advertised price, will monitor eBay to be sure that no one else is selling their products (and let them know who it is if someone does), and will buy at least their order minimum. This will often show them that you are different from most sellers and convince them that you can be trusted to sell their products.

While not all wholesalers will agree to let you sell their products exclusively (the success rate is about 10%), it is certainly worth a try. If you are successful you will gain a valuable source of inventory. To learn more about this technique and working with wholesalers, check this resource


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