Today’s post is contributed by Christ Taylor of Page Mage.
Do you want to stand out from the millions of other sellers you’re competing against? Have buyers trust you and purchase from you? And have customers come back to shop from you again? Branding helps provide all of those benefits.
What is a brand? It’s everything about your business and you as a seller. It’s your store name or Seller ID, the customer service you provide, how you pack your items, the policies you present and more. All of these talk to potential buyers. It helps them differentiate between you and your competition and quickly decide if they want to buy from you…and buy from you again.
What is your brand? Make a list of what you want buyers to think about your business. Why should they buy from you? Do you want them to think you’re credible? An expert in the products you sell? The best price? Great customer service? Attentive to detail? Then take a step back and evaluate. Even ask others – how do they think of your business? Is it what you want?
Your listings top the list. A potential buyer first experiences your brand when they look at your item listing. How do you look? There’s a new product called Billboards that lets you create more professional looking listings and also lets you make announcements across all your listings automatically.
How does it work? Simply you create a header and footer for your listings. You do this in their “builder”. It’s all drag and drop so you don’t have to use HTML. Choose from a library of templates and customize for a unique look. Include your logo (if you have one), images, text and design. When you’re done you push a “publish” button that automatically inserts them into all of your listings. The end result is a unique look that stands out from other listings.
What can you do with it?
- Brand your business; Promote special offers like free shipping or a sale; Drive sign-ups for your seller newsletter; Communicate policies; Cross-sell seasonal items or new hot items that you want to push; And more.
You can learn more at: http://pagemage.com.
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