Amazon recently announced its requirements for holiday toy sellers. If you plan to take advantage of the Amazon platform selling toys this holiday season, it is time to get it in gear! Orders fulfilled by Amazon will not be subject to the holiday season restrictions, provided your account is in good standing. So, these guidelines only apply if you are shipping the items yourself. (Keep in mind that as time runs short before Christmas, you may want to merchant fill some orders. There simply won’t be enough time to ship your items to FBA, and then have Amazon ship to the final customer. For last minute sales, you will want to ship items yourself.)
Effective November 15, 2011, only those sellers who meet the following performance criteria will be eligible to sell in Toys & Games from November 15, 2011, through the first week in January 2012:
Seller's first sale on Amazon.com must be prior to 09/19/11 (sale does not need to be Toy-specific) Seller must have processed and shipped at least 25 orders (do not need to be Toy-specific) during the 60 consecutive days preceding 11/1/2011. No greater than 1% short-term order defect rate as of 11/1/2011. No greater than 2.5% pre-fulfillment cancel rate for the trailing 30 days preceding 11/1/2011. No greater than 5% late shipment rate for the trailing 30 days preceding 11/1/2011.
Click here to check your metrics and verify these rates on your seller account.
Amazon will provide final notification about your eligibility to sell in the Toys & Games store by the middle of November. Effective September 19, 2011, no new sellers will be approved to sell in the Toys & Games store until the holiday restrictions have been lifted.
Amazon sets these guidelines because customers have higher expectations for delivery during the busy holiday season. Amazon wants to make sure that new sellers are performing up to their standards before allowing them to sell during the busy season.
These restrictions do not apply to FBA sellers since Amazon assumes the burden for proper shipping, delivery time, and post transactional customer service.
Click here to read the complete announcement.
If you have not yet ventured into Amazon or FBA, here are some resources:
Free Report – Amazon FBA 90 Day Experiment
Amazon FBA Tutorials
Amazon FBA Revenue Calculator
Amazon FBA Recipe for Success
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