How to Use Facebook Ads to Grow Your eBay Business

Facebook is the most visited site online - and almost everyone has heard of it. Because of the huge amount of people that Facebook reaches, it can be a great place to advertise. However, the advertising system that Facebook uses is picky and has both pros and cons (like any system).

One thing that’s very important to keep in mind with Facebook ads is that they won’t create a huge amount of sales, which is typically the point of advertising. But, Facebook ads do allow you to access specific markets easily. Facebook’s system for creating ads lets you choose only to show your ad to people with certain interests. Plus, you can choose specific age groups, employment status, place of residence, and even whether they’re married or not. This is a big plus because it helps keep you from wasting money and time on people who won’t be interested in your product.

It’s important to highlight the most important information on the display of your Facebook ad - not many people actually click on Facebook ads. But they can still be valuable tools because they allow you to connect with your target demographic and create a brand for yourself. The more often people see your product, the more likely they are to make a purchase. Facebook ads can be part of the process that gets people to that point.

Testing a variety of ads on Facebook can be a great way to get feedback on what types of ads are the best for your business. Facebook has made it very easy to track the success of your ads. And because the ads are very reasonably priced, you won’t be out a lot of money.

Setting up an affiliate link is also a good way to track the success of your Facebook ads. This will allow you to see what purchases occurred as a result of your ads.

If you want to test the waters a little, Entrepreneur Magazine has a special going on. Use the coupon code TFWJ-6TRW-VCHX-P6VX and you’ll receive $50 in free Facebook ads.

Helpful Facebook Advertising Resources:

• Facebook Ads
• Suggested Best Practices For Advertising On Facebook
• Common (Facebook) Ad Mistakes
• Ad Format FAQ
• Facebook Advertising Guidelines

Amazon Testing New Service – Amazon Tote

A popular and often unknown niche for online sellers is non-perishable food products. Several members of my Facebook group discuss selling food items on Amazon using the FBA program. Now, Amazon is testing a new service that may really make this niche explode.

Amazon has created a new service called Amazon Tote. It’s a weekly grocery delivery service – and it’s free. You don’t have to pay any fees, order certain amounts, or subscribe to anything. Your purchases through Amazon Tote will be delivered for free in a reusable tote bag (large items are delivered as is, and are covered in bad weather). Amazon will make deliveries as often as 2 times per week. You will be assigned a delivery day(s) based on your zip code. Because this is a new program, only certain zip codes are eligible (98004, 98005, 98006, 98007, 98008, 98033, 98039, 98040, 98052, 98102, 98103, 98105, 98107, 98109, 98112, 98115, 98117, 98119, 98125, 98133, 98199).

There are several reasons that people chose to purchase their groceries online. Saving time is a big incentive. Because ordering online keeps you from having to go to the store, stand in line, search for exactly what you want, etc., it can be a great choice for busy people.

Ordering groceries online can save money as well. It may seem more expensive, but ordering online allows you to buy in bulk (which is almost always cheaper), plus you avoid the risk of impulse buys. Some online merchants will even accept coupons and run sales.

Buying groceries online is also much more convenient for people who live in a large city and rely only on public transportation. Ordering online lets you avoid lugging heavy bags through subways and crowds. Plus, you don’t have to climb stairs weighted down with bags.

The elderly and those with physical limitations can also greatly benefit from ordering groceries online (mothers of young children can too!). Plus, being a one car family is gaining in popularity (both for economic and eco friendly reasons). Ordering online means you have one less errand to fit into your schedule (which is especially helpful when you’re using one car for a large family).

As people’s lives become busier and busier, they’re looking for ways to save time and money and reduce stress. Ordering groceries online might be the next big thing for those looking to simplify their lives. Because of that, food products may be an excellent niche for online sellers.

Related posts:

Amazon Fulfillment Course

Amazon 90-Day Experiment