Showing posts with label eBay marketing. Show all posts
Showing posts with label eBay marketing. Show all posts

Tuesday, January 18, 2011

How $5 Can Help Your eBay Business


Fiverr is a new website that brings together people looking for someone to do a simple task and people willing to work, with one requirement - it all has to cost $5. You can find people willing to do (and looking for!) a variety of different things, from silly to legitimate services. Fiverr can be a great place to find help with small things, or to post your own service. All you have to do is sign up for a free account and then search the site. Fiverr even offers the option to post a request if you can’t find anyone that can help you. If you’re offering a service, you can also post that for free. Fiverr will get $1 from each service that you’re paid for, so you’ll make $4.

Fiverr can be especially helpful if you’re starting a business. It can be expensive to hire someone to set up a website or teach you how to do various technological things. Using Fiverr, you can outsource tasks for only $5 each - saving you time and money.

Here are a few things that you can outsource through Fiverr:

•Tweet about an item in your eBay store to their massive following
•Add 500 more followers to your Twitter account
•Post a status update on their Facebook wall that includes a link to your store
•Write and post an article on an article website that links to your blog, eBay store, etc.
•Drive hundreds of fans to your Facebook page

There’s only one potential problem with Fiverr - there’s no way to know how good the person you’re hiring is. You can view ratings by other users, which will help in some cases. But even if you aren’t pleased, the good thing is you’re only out $5! Using Fiverr is definitely something to consider, and you may even be able to make a little money yourself!

Wednesday, September 1, 2010

eBay Marketing Strategy - Multiple Listings for the Same Item



If you are drop shipping, purchasing products wholesale, or other wise have multiples of the same exact item to sell on eBay, try this strategy.

Create multiple listings for the same items using different listing durations, keyword combinations, and even price points. Example: – if you sell an item for $12.95 with $3.95 shipping, try listing it $16.90 with free shipping. The total cost is the same, but FREE SHIPPING appeals to some buyers even if they don’t do the math! You will see other sellers doing this. Some sellers have over 20 listing for the same exact item. They create different title variations, listing types, and price points to appeal to a variety of customers.

This seller has over 5,600 listings. But that doesn't mean he has 5,600 products. I did a search for "yoga mat ball" and 71 listings in his store were returned. Click here to see them. Most of the 71 listings are for the same product. (The yoga balls differ in size, but you get the point.) This is different than creating 1 listing with multiple variations. You want to create different listings that will come up in different searches.

Now, if he is paying .20 per listing, this strategy costs him $14.70 for that one item. Consider the cost advertising fees. When looking through his feedback, I see that he sells quite a few of these yoga mat and ball sets each month. So apparently, the strategy is working.

But is it cost effective? Only you can decide that based on the fees and your profit on each item.

Related articles:

eBay Strategy - Breaking a Sales Plateau

List of 395 eBay Friendly Wholesale Suppliers

Strategy to Get Free Shipping Supplies

Upsell Strategy - Make $10 More on Each eBay Sale