Drive Traffic to Your eBay Store Using Amazon Reviews

Did you know you can write book and product reviews on Amazon? Here is a neat way to interact with your target audience and promote your eBay store just by writing short reviews on Amazon.

1. Sign into Amazon as either a buyer or a seller. If you do not have a profile set up, you will need to create one. This allows you to review books and products.

2. Go to the YOUR ACCOUNT page that looks like this:

2. Scroll to the bottom where it says PERSONALIZATION and choose YOUR PUBLIC PROFILE:

3. Set up your profile and include a link to your eBay Store as your web page. Amazon allows this. Your profile information is on the left side of the page:

4. Review books and products that your potential customers will be looking at. For example, let's say you sell baby items on eBay. Go to Amazon and look up books about pregnancy, childbirth, parenting, or infant care that you have read, like this one:


5. Click on where it says REVIEWS and you will be taken to a page where you can write your own review. Keep it short, around 300 words. Your review will show up with the others and people checking out this product may hover their mouse over your name and they will see this:

6. Shoppers (your target customers) may click on your profile where they will see your link to your eBay store. (You can also use this technique to promote your website or blog. )

Does this sound like too much work? Some will think so, however, it is a simple internet marketing technique. Here are the benefits of this strategy:

1. Google will find you. If you name your Amazon profile with your business name (ex. Earth Friendly Baby Products), your Amazon profile will show up on Google. If someone Googles the book or product you reviewed, they may find you as a reviewer. If someone is on Amazon and lands on the book or product you reviewed, they may find you.

2. You are putting your link in front of potential customers who are shopping on the competitor's site.

3. This is free advertising. All that is required is your time.

The strategy here is like article marketing - the more content on the internet you have leading back to you, the better. The more reviews you write RELATED TO YOUR EBAY PRODUCTS the more hooks you have in the water and the more fish you will catch.

So, have you read any good books lately?

How to Get Traffic to Your eBay Store

Don't be scared. This isn't as complicated as it looks. The matrix above just shows how you can promote your eBay store, listings, affiliate programs, and blog if you have one. Notice the directional arrows that show how to most effectively use different sites to drive traffic to eBay and your affiliate programs. Here is a summary.

1. Use social networking sites to send traffic to your listings, eBay store, eBay listings, affiliate program, and your blog.

2. Use your blog to send traffic to your affiliate links, eBay store, and eBay listings.

3. Use your eBay Me page for promoting affiliate programs.

4. Use article sites to send traffic where it is allowed. For example, eZine only allows a link to a website or blog, not to eBay, affiliate programs, or social networking sites. The Examiner will let you link to anything. You can post comments on other blogs in your niche and use your eBay store URL or eBay About Me page URL as your link. (Read more about eZine.)

5. The only thing you can link to from your eBay listings is your eBay About me page. But that is ok, because eBay is one of the final destinations of traffic.

6. Your ultimate goal is to get traffic to your eBay listings and affiliate programs because that is where you will make money!

7. If you click on the image of the matrix above, you will see a larger version that you can print and keep by your computer as you learn how to get traffic to your eBay store and listings.

Learn more about how to get traffic to your eBay store and listings with The Complete eBay Business System.

Happy Selling!